Our ethical principles are drawn to enlighten us in all kinds of transactions, behaviors and decisions. New Generation Akbank reaches for the future on these principles. As Akbankers, we adhere to the ethical and occupational principles of the banking sector and the professional codes of conduct in all kinds of our way of performing the activities and our behavior. Our objective in all our studies is gaining social benefit by looking after the protection of the environment along with developing banking sector and maintaining trust in the sector. While accommodating ourselves rapidly to the innovations of the digital world, we never give up simplicity and we focus on customer satisfaction in our studies.